Public toilets are still uncommon in many areas around the world, especially Africa, South America and Asia, including motor parks, bus stops, and other public places in major cities. Considering the number of times most people use the restroom every day, it’s a real nuisance. We go to the bathroom without giving it much thought because we can go whenever we want. But in many places around the world, finding a public toilet can be impossible.
In many cities and towns in Africa and India, the sign “Do Not Urinate Here” is one of the most popular and disobeyed. Finding a public toilet is one of the biggest problems faced by people when traveling around some countries.
There’s an opportunity for local entrepreneurs to start up businesses providing public mobile toilet facilities and transform a shit market into a profitable business opportunity.
Without a doubt, people are willing to pay for the convenience of using clean and decent restrooms, whether they are squat toilets or western toilets.
Mobile toilets are useful at outdoor parties, conferences, and conventions. Both private and public toilet facilities have huge potential and will continue to do so as long as humans generate biological waste.
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Mobile toilet opportunity in Africa
Millions of people flood into the crowded streets of Africa’s major cities every day to make a living. Many leave their homes early in the morning and do not return for several hours. The majority of people spend a significant amount of time on the move, in markets and other public areas. And almost everyone needs to use the restroom but can’t find one, even though they’re willing to pay for it.
On a continent where many basic needs remain unmet, entrepreneurs who concentrate on meeting these needs are twice as likely to come up with a profitable business concept as those looking for something completely different.
It’s an inevitable result of the foods we consume, and shit will still remain as long as we do. And, like the other tonnes of waste we generate on a daily basis (including garbage), it must be disposed of or our world will become uninhabitable.
People are willing to pay to have their waste disposed of in a cost-effective and convenient manner; it is a dire need in many parts of our continent.
There are many profitable business ideas in Africa, but one of the simplest approaches to a lucrative business idea is to find a solution to people’s needs. Take, for example, Dar es Salaam, a city of over 6 million people and the epicenter of intense economic and business activity.
Despite the city’s large population, public restrooms are woefully inadequate and often inaccessible to those who need to relieve themselves. As a consequence, it’s normal to see people urinating in open and public spaces indiscriminately, when many others, who have more important matters to attend to, retreat to nearby bushes.
As many people are forced to dispose of their waste in a variety of locations, Dar es Salaam, like many other African cities, suffers from serious public health consequences as a result of inadequate human waste disposal.
Why The Toilet Business is Big Business
If you’re not sure how important this business is, consider how many times you use the restroom every day. We go to the bathroom without giving it much thought because we can go whenever we want. But did you know that there will be moments when you are pressed for time and will not be at the spot where you normally poop or urinate freely?
I’ve been in circumstances where I was pressed for time and couldn’t wait to get where I needed to go before I had to urinate. And not everybody has access to adequate toilet facilities. Such individuals would not mind using any nearby mobile toilet. Even if you have a good bathroom, you can find yourself in a situation where you need to use the restroom somewhere.
All of this is being said so that you can put yourself in the shoes of thousands of consumers who will need toilet service in a single day. In every economy, the mobile toilet thrives. People must use the restroom as much as they eat or drink. It’s a natural occurrence.
It doesn’t matter whether you are wealthy or poor, male or female, young or old.
The Public Health Act of 2009 suggests municipal governments need to have public restrooms, although it does not obligate them to do so. The Local Government and Urban Authority Act, on the other hand, requires local governments to establish a “community plan” that aims to improve the quality of life of local communities and contribute to the country’s sustainable development by taking steps to improve the area’s economic, social, and environmental well-being.
If you’re looking interested in getting into the mobile toilet business, you must first identify your target market. Which kind of clientele do you want to cater to? Anyone who joins now has the opportunity to grow and become a dominant figure in the local market, and the mobile toilets industry and its benefits will respond to these trends.
Here are some of the most common places where mobile toilet services are needed.
1- Building sites
This is the most significant are and accounts for roughly 60% of the overall sector and includes the construction of housing units, office buildings, highways, apartments, and bridges.
In most African countries, construction firms are required by law to provide sanitation services, even if the work is being done by a small crew on a private home. Mobile toilets are ideal for all construction sites because they are easy to set up in even the most remote areas. On construction sites, mobile toilets can improve worker efficiency and are easy to relocate as needs change. In the building industry, rental contracts are usually for a long period of time.
The event industry can mean substantial additional income, especially in the summer, on weekends, and for large events such as football world cups, pope visits, or the Olympic Games.
Although it is still an important sector, it only accounts for 20% of the market. Concerts, festivals, sporting activities, exhibits and fairs, and weddings are among the most popular events.
When used at events, portable toilets will not only give visitors a good impression, but they will also boost sales for the organiser because people will stay longer and spend more money.
This is also the section in which the most handicapped toilets are needed. The majority of rental contracts in the event industry are for a limited time.
3- Parking Garages
People who want to drive or who are returning from trips can still be found in any motor park. People rush to the restroom before boarding their vehicles, particularly if they are going on a long journey. People getting off buses, on the other hand, might need to use the restroom because they have been on the road. They may want to take it easy before arriving at their final destinations. As a result, motor parks are an ideal place for placing mobile toilets for public use.
4- Recreation Areas
Beaches, lakesides, sporting grounds, and zoos are examples of recreational areas that require toilets. This segment accounts for around 10% of the market, depending on the country. However, this does not imply that it should be abandoned.
By providing mobile toilets here, the site will no longer need costly sewer, water, or electrical hookups, and will once again project a more positive picture. Rental agreements in the leisure industry are usually short to midterm.
Bus firms, agriculture, armed forces, and mining activities are examples of places that need toilets. Also, supermarkets, utility companies, and industrial facilities with workers and or consumers who work or shop outside.
It has a comparable market share (ten percent) to leisure and is commonly seen as a way to boost the corporate image, employee morale, and even keep customers on-site for longer periods of time. Rental agreements in the commercial sector are usually long-term.
Construction sites, manufacturing plants/petrochemical facilities, markets, fields, horse shows, parks, beaches, ski slopes, parades, local funfairs, military missions, disaster-relief activity, and all kinds of activities are just some of the places where mobile toilets are used.
After all the eating and drinking, how would these people react to nature’s call?